SignalFloor
Brand & Press

SignalFloor Brand Kit

Everything you need to represent SignalFloor — logo variants, colors, typography, voice, and usage rules. Designed for press, partners, and anyone integrating with us.

About the Brand

SignalFloor is a global trading signal marketplace connecting verified signal providers with traders across crypto, forex, stocks, commodities, and indices. It is a financial technology platform — not a lighting product, flooring company, or hardware brand.

Providers publish trading ideas with full transparency: entry price, stop loss, take profit, rationale, and tracked outcomes. Traders browse, evaluate, and follow providers based on real data.

SignalFloor does not execute trades on behalf of users. Execution always stays with the trader.

The official website is signalfloor.com. Any other domain is not affiliated with SignalFloor.

Logo

Logo variants

The brand mark, wordmark, and app icon. All transparent PNGs — composite onto any background. Click Download to grab a copy, or grab the full kit below.

  • SignalFloor gold arrow brand mark on a transparent background

    Brand Mark

    The gold arrow mark with a transparent background. Use on any color background — works on dark and light alike.

    Download
  • SignalFloor gold arrow brand mark previewed on the dark canvas

    Mark on Dark

    Same transparent mark, previewed against the SignalFloor dark canvas (#0B0E11) so you can see the intended contrast.

    Download
  • SignalFloor wordmark with 'Signal' in white and 'Floor' in gold

    Wordmark

    The "SignalFloor" text logotype — "Signal" in white, "Floor" in gold. Transparent background. Use for marketing, social, and branded layouts.

    Download
  • SignalFloor square 512x512 app icon

    App Icon

    512x512 maskable PWA / app icon. Use as a favicon, avatar, or square tile where a self-contained square is required.

    Download
Palette

Color palette

Click any color to copy its hex value.

Typography

Typography

Two typefaces do all the work.

  • Inter

    Our primary typeface. Used for headings, body copy, UI, and marketing. Clean, neutral, highly legible at every size.

    Weights

    The quick brown fox 400 RegularThe quick brown fox 500 MediumThe quick brown fox 600 SemiboldThe quick brown fox 700 Bold

  • JetBrains Mono

    Used for tickers, prices, timestamps, and any place we need tabular number alignment.

    Weights

    The quick brown fox 400 RegularThe quick brown fox 600 Semibold
Voice

How we sound

We write like experienced traders talking to each other — direct, honest, data-first.

We sound like

  • Direct and specific — "Win rate dropped 8% this week" beats "performance varied."
  • Data-driven — if we make a claim, we show the number.
  • Calm under pressure — no hype, no exclamation marks, no urgency theatre.
  • Plain language — we write for traders, not for finance textbooks.

We don't sound like

  • No "guaranteed profits" or "exclusive secrets."
  • Never hide drawdowns or cherry-pick winning trades in marketing.
  • No fake urgency — "Only 3 spots left!" is off-brand.
  • Don't talk down to beginners. Don't patronize experts either.
Usage

Usage guidelines

A few rules to keep the brand consistent wherever it appears.

  • Do

    Give the logo enough clear space — at least the height of the "S" on all sides.

  • Do

    Use the primary logo on light backgrounds and the dark variant on dark backgrounds.

  • Do

    Use the app icon (square) for favicons, avatars, and social profile pictures.

  • Don't

    Don't recolor the logo. Use the variants we provide, not your own tint.

  • Don't

    Don't stretch, skew, or rotate the logo. Scale it proportionally only.

  • Don't

    Don't place the logo on busy photographic backgrounds without a solid backdrop.

Press & media inquiries

Writing a story, building an integration, or need additional assets? Reach out and we'll get back to you within one business day.

press@signalfloor.comDownload brand kit